I was a bit sceptical buying this product as I've used pretty much every lip balm out there and they all seem to be more or less the same. For that same reason I had to try these and I am in LOVE!! Honestly you can use it once a day and it keeps your lips soft all day. Incredible! In fact I had one day already where I forgot my lip balm at home and got too much sun and wind. I applied the Sola product when I got home and by the next day my lips were completely healed. Other products would have taken days. This is now my go to lip balm!